Agency VA 4192
Tourism Victoria
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Date Range: 1992 - cont
 
Description of this AgencyDescription of this Agency
Tourism Victoria was established under the Tourism Victoria Act 1992 to market Victoria as a competitive tourism destination. Its broad objective is to improve the contribution of tourism to the Victorian economy by maximising the number of travellers to and within Victoria, the length of their stay and their level of expenditure.

Tourism Victoria actively markets Victoria as a tourist destination both domestically and internationally through advertising strategies and marketing. It also develops industry partnerships to ensure the growth of the tourism industry within Victoria. Tourism Victoria is run by a Board, appointed under the Tourism Victoria Act 1992.

A statutory body, Tourism Victoria also implements current State Government policies as they relate to tourism development in Victoria and contributes to whole-of-government programs and policy implementation in relation to tourism.
 
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Record series created by this AgencyRecord series created by this Agency
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Date Range Series Title Series Number Series Location Public Access
Functions for which this Agency has or has had primary responsibilityFunctions for which this Agency has or has had primary responsibility
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Date of Responsibility Function Title Function Number
1992 - cont Tourism VF 189
1992 - cont Tourism publicity and promotion VF 479
Functions for which this Agency has or has had secondary responsibilityFunctions for which this Agency has or has had secondary responsibility
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Superior AgenciesSuperior Agencies
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1992 - 1996 Department of Arts, Sport and Tourism VA 3095
1996 - 1999 Department of State Development II VA 3973
1999 - 2002 Department of State and Regional Development VA 4189
2002 - 2010 Department of Innovation, Industry and Regional Development VA 4564
2010 - 2013 Department of Business and Innovation VA 4925
Subordinate AgenciesSubordinate Agencies
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Related AgenciesRelated Agencies
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Groups containing this AgencyGroups containing this Agency
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1992 - cont Tourism III VRG 91